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Joico – Defy Damage Protective Shield

Original price was: $23.03.Current price is: $16.12.

SKU: BMV3Y 1700616661 Categories: Hair, STYLING Tags: Chemical Damage, Damage Hair, Damaged, Damaged Hair, Defy Damage, Environmental Damage, Hair, Hair Repair, Hair Style, Hair Styling, Heat Protectant, Heat Protection, Heat Protector, Joico, Prevent Damage, Price > 10, Price > 10 Stock > 0, Regular Size, Style, Styling, UV Filter, UV Protection

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To guard against thermal and UV damage. A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.

Instant, daily protection from damaging heat, UV and environmental exposure
Makes hair 4X more resistant to breakage during heat styling, against combing breakage on clean, damaged hair.
Protects against color fade
Leaves hair soft, shiny and looking-healthy

Hair type: Colored Hair, Damaged Hair

How to use: Apply small amount to damp hair prior to blow-drying and style as usual.

Key ingredients:

– New Smartrelease Technogy: Joico’s one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

– Protective Lipid: The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application

– Moringa Seed Oil: A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

– Arginine: A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.