Thisย extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands
- Gently cleanses with rich lather
- Added softness and smoothness
- Keeps blondes bright
Hair type: Blonde Hair
How to use:ย Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.
Key ingredients:ย
– Smartrelease Technology: Packs Joico’s triple-powered, healthyhair ingredients inside an invisible liposome. This unique deliverysystem offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
– Arginine: A naturally occurring amino acid crucial to hairโs strength. Products that include Arginine help protect hair and rebuild it from the inside out.
– Monoi Oil: A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
– Tamanu Oil: A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.










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